For starters, it's not actually a storyboarding program. It's so much more.
Sure, FrameForge produces amazing Data-Rich Storyboards that not only include the desired image but can also include details on how you set up the shot, everything from focal lengths and camera heights to equipment reports and camera position on the set, storyboards are only part of the story. At its core, it's an OPTICALLY ACCURATE VIRTUAL FILM STUDIO where you can explore, experiment, troubleshoot and discover, just as if you had unlimited time on set.
With FrameForge Studio, we've taken all the power and advantages of the kind of optically accurate previsualization that studios have typically been spending about $10,000 per minute of previs to get, and we've democratized it, making it fast, easy and affordable for anyone to create their own previs.
What Makes FrameForge so Revolutionary?
BACK TO THE BASICS OF WHY WE STORYBOARD.
In all the hype about AI and clip-art storyboarding programs and their claims to be fast and easy, it is easy to forget that the whole point of Storyboarding is NOT about creating pretty images as quickly as you can.
STORYBOARDS ARE NOT THE GOAL: they are a tool to help solve the larger problem of how you can most efficiently prepare for a shoot
where you'll have actors, grips, camera assistants, cinematographers, gaffers, prop people, caterers, on set VFX Supervisors, continuity people and often many, many more, all potentially standing around, burning dollars or euros or whatever currency you're using.
FrameForge transforms the Storyboarding Process by Solving the Real Problem
Unlike all those other programs that draw images (either by hand, by AI, by clipart, etc) FrameForge Studio's process is fundamentally different as you build your set in an Optically Accurate Virtual Film Studio and place actors, props and virtual cameras, which gives you a huge number of advantages.
OPTICALLY ACCURATE
FrameForge can mimic the optical properties of virtually any camera and lens set on the planet. And when some new one comes along--as they inevitably will--simply enter the size of its recording medium (chip or film frame) into the program, and now you've got that one as well.
WHY IT MATTERS
The biggest avoidable expense on any film is having your cast and crew stand around while you figure out your next shot... or worse, when you need to scramble to replace shots that you'd already planned but which turn out to be impossible to shoot either due to bad forced perspective, requiring a lens you don't have, walls or other obstacles prevent you from putting the camera where it would need to be, or any of a myriad of other issues.
Prep it in FrameForge's virtual film studio, however, and when you step on set, that optical accuracy will guarantee that the shots you've prepped are absolutely possible, while also giving your crew the data needed to get them.
BENEFITS YOU'LL ONLY GET WITH FRAMEFORGE STUDIO
DATA-RICH STORYBOARDS™
FrameForge's unique Data-Rich Boards give you not only the image you want to appear on screen--which is where a drawn or clip-art board stops--but it also gives your crew all the technical data needed to get that shot.
WHY IT MATTERS
With traditional drawn storyboards, the cinematographer and gaffer have to figure out where and how to place the camera in order to get each shot on the set. This typically requires a lot of consultation between them and the director, even if the shot basically works as drawn.
In comparison, FrameForge's boards can supply the crew with all the camera data for each shot, including an overhead blueprint view showing exactly where the camera is on the set, and what it will see. This completely streamlines the process, resulting in everyone being able to work far more independently, and turning wrapping on time to be theexpectation, not the exception.
REALITY CHECKS
Unlike other methods of storyboarding, FrameForge has you actually place your camera on a virtual representation of your set, and show you what it actually WILL see on your shoot day, not what someone is guessing it might.
WHY IT MATTERS
The biggest avoidable expense (and wasted opportunity!) on any film or video project is having your cast and crew stand around while you figure out your next shot... or worse, when you need to scramble to come up with replacements for shots you'd already planned but which turn out to be impossible to shoot.
When you set up your shots in FrameForge, however, you're effectively placing cameras in your location, so as you work, you'll naturally identify when the shots you might want that aren't feasible in that space, or with the equipment you'll have, saving you from finding out on set.
So rather than scramble on set trying to find the first workable alternative, you can deal with in your preproduction and spend the time to find the best shot to visually complement whatever scene you're working on.
...where it's child's play to try variations on any shot or sequence. Want it high angle, low angle, with a longer lens, or anything else you might think of...? With FrameForge you can try it all, and then immediately see the impact it will have on your scene's flow and its dramatic (or comedic) impact, raising the level of your work to new heights.
WHY IT MATTERS
You'd never shoot from the first draft of a script, but all too often, filmmakers find a workable shot and move on. When making a change means redrawing everything, there's a lot of disincentive to revise a sequence that's "good enough."
If you want to make something that's great, however, then "good enough" simply isn't.
Which is why FrameForge makes trying out shot variations as easy as moving a camera, and loads of our users--including Academy Award Winning Director, Mike van Diem--credit FrameForge with always inspiring them to always come up with better shots.
FRAMEFORGE IS YOUR VIRTUAL PLAYGROUND
When you Fix in In Prep™, you're in control.
When the director of Spiderman: Homecoming was designing what became the iconic shot of Spiderman climbing into his bedroom and crawling along the ceiling then dropping to the floor only to discover his best friend was seated on the bed behind him, he discovered that the way the set had been designed would not let him get the camera far enough away. This was needed to accommodate the lens length the shot required in order to keep the friend on the bed a decent size in comparison to Spiderman in the foreground.
Because he was prepping in FrameForge, however, he quickly showed the producers the shot he'd be able to get with the set design as it was, but he also showed them the shot he really wanted. They took one look, and had the set redesigned to accommodate it.
Still not convinced that FrameForge Studio is something fundamentally different?
Maybe the Awards Committee at the National Academy of Television Arts and Sciences might change your mind.
Because they recognized FrameForge as being...
"...so extensive an improvement on existing methods or so innovative in nature that it has materially affected the recording of television..."
...that they awarded us television's highest honor, a Technical Achievement Emmy for FrameForge's "proven track record of saving productions time and money through virtual testing."
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